Evaluation Question Two- Combination Of Ancillary And Main Product (Inspiration)

The second evaluation question is, 'How effective is the combination of your main product and ancillary task'. When beginning to answer this question I want to go back to the start of this project and what we had researched that later on influenced the decisions we made. After seeing this You Tube video below we gathered great inspiration from this stop frame animation. We also began to research into our audience and the genre, we decided that we wanted our character to be fun loving because of the audience we were trying to connect with. We wanted to portray the performers personality in both the music video and in the ancillary task.

After thinking along these lines we thought, how would we connect our ancillary tasks in a way that they match both the video and the personality we are trying to portray, at the same time appealing to our audience within the genre. This is when we had to bring in our own experiences of what we might like because we are the likely target audience of our music video. I thought of the layout and how we could make it feminine and fun at the same time.

This is when what we had seen previously in our research would then help us to decide on a style that would fit our ancillary task and our music video together. We liked the idea of how the video below looked like a scarp book and then we decided to look at laying out the digi pack in this way. This would mean that it looked feminine (girly), it wouldn't be serious and it would hopefully reflect the personality of artist we were advertising.

We tried to incorporate this idea of scrap book in the music video when we filmed on the green screen and then added a crumpled lined paper background. However after looking back at the footage and seeing that it wasn't always in focus we then had the decision to re-film. We decided then that we didn't feel like it fitted with the genre and it would be better to re-film the performance shots in the studio. Although this din't work for us I feel like it was a good learning step for us. It made us think about our genre more and we decided that we needed to consider it more when we went on shoots.

We managed to learn a lot from experimenting with the green screen and we realised we didn't need to change the background in order to connect the video to the theme of our ancillary tasks. We decided that we would do a shoot were the performer was wearing the same outfit in the music video. This connected the three together and we were then able to work on a solid foundation of then continuing the fun loving theme.




Click To See Digi Pack Post Compared To Inspiration

Evaluation Question One- Use Of Conventions

Within the country pop genre and a lot of music video's today the performer can often be seen singing whilst in the narrative of the music video. An example of this is in the Miley Cyrus 'Party In The USA' music video below. This has also been done in Taylor Swift's '22'. It is there to make it exciting for the viewer. Although within our music video we haven't done this throughout, we do have a classroom scene were we have decided to follow this iconography of our genre. The same sequence of shot types have been used in both '22' and our music video.

Evaluation Question One- Use Of Conventions (Editng)

In theses images you can see a number of different shots within Taylor's music video '22'. These are shots that show a scene in which there have been quick edits made to make it fast paced to match the conventions of the genre. We have done this in out narrative scenes like in the existing music video, it has been cut on the beat.

 

 

 

Evaluation Question One- Use Of Conevntions (Props)

In Taylor Swift's music video '22' we can also see her using different props within the one scene, the 'studio' setting (white background). We have also done this when any props that fit the conventions of the genre have been used. The props are used to show the performers personality which is usually fun loving when looking at a country pop song; this is because of the young audience. We have also decided to use the same kind of scene and shot types when showcasing any props within a performance that would show the performers personality. This is another example where we have made our video fit the conventions of our genre in some ways.

Evaluation Question One- Use Of Conventions

When comparing our music video to Taylor Swift's '22' you can see where we have used the conventions within the genre of country pop in our music video through the similarities we have. This is because of the choices we made to fit the genre. Below you can see that although Taylor Swift isn't in the traditional studio for her performance shots we can see they are similar to the shots we have. This is because sequences of close, mid and long shots have been used. A majority of them have been close ups and mid shots so you can reflect the emotions of the performer clearly so the viewers can see this. We have done this for the same purpose. This is a generic convention of most music video's but is especially noticeable in county pop music and in particular Taylor Swift's music video's.



 

Evaluation Question One- Use Of Conventions

In our music video we have followed some of the conventions within the genre we chose. This is so that our audience would be able to relate to the music video. Compared to the music video 'Trouble' by Taylor Swift we decided to take on a traditional representation of men like she did in her music video. The men are traditionally the seen as the sex to cheat and especially when the song is sung by a woman. Although in our music video we don't see the boyfriend cheating, you can see that he doesn't treat the singer right. You can also see this in Taylor Swift's music video.

When looking at the shot types we can notice there are similar shot types because the same mid shots and close-ups are used in her performance so that we can see her emotions clearly. In this existing music video we can also see that she has a considerably long intoduction. In our music video we also decided to do this so that we could have time set the scene before the performing started and we could show the narrative; like it has been done in Taylor's music video.

There are also scene's in the editing of 'Trouble' were the cuts and changes between scenes are quick. This has been done to match the pace of the music. We have also done this in order to keep our audience interested and to fit the conventions of a the country pop genre. There are scenes within our narrative were the cuts have purposely been made to be shorter to make it seem as if the fights happen quite a lot without making it repetitive for the viewer.

Evaluation Question One- Development Of Conventions

Below is a slide comparing the Mise en Scene analysed in the previous post about Taylor Swift music video, 'you belong with me'. Compared with how the conventions differ in my music video. These slides will show how we developed the conventions of our genre within our music video.