Shot List

Location	Shot	Action
Bedroom	Mid Shot	Zoom Out
Studio	Mid Shot/Close-up	Zoom In
Studio	Mid Shot	Pan Around
Studio	Long Shot
Classroom	Long Shot	Pan Around
Studio	Mid Shot
Classroom	Long Shot	Pan Side To Side
Bedroom	Mid/ Close-up
Studio	Long Shot	Pan Side To Side
Classroom	Long Shot	Pan Around
Studio	Mid Shot
Bathroom	Mid Shot	Zoom In
Classroom	Long Shot	Tracking
Studio	Long Shot
Studio	Mid Shot

By Jade Delaney

Research into Two Different Genre's

As part of looking into the differences between genre's I analysed two popular genre's and looked at their conventions.

Location Shoot (Classroom)

Shot / Angle 1

Shot / Angle 2

By Jade Delaney and Parys Gardener

Location Test Shoot in the Classroom

This is us trying out the camera on the dolly, panning the classroom to see if it would look good in our final edit. However we found it wasn't smooth enough to use.
By Jade Delaney and Parys Gardener

Analysis Into Shot Types Used in a Country-Pop Music Video

By analysing a shot type used in the genre of music that we are looking at, it means that it can help use understand what we should consider when making our film.
By Jade Delaney

Check List and Digi-Pack Ideas

By Jade Delaney

Interview with Target Audience

By speaking one on one with someone in the age range of who we might want to target; this gives us a clear idea of what we might want to include in our video in order to appeal to her.
By Parys Gardener

Location Shoot

This is a location shoot which we have thought about in depth if it would match the conventions of our genre.
By Jade Delaney and Parys Gardener

Analysis on Lyrics

By analysing the lyrics in this way we were able to share our initial ideas on what we might want to have in our final product.

By Jade Delaney and Parys Gardener

Analysis on Artist Website Homepage

Analysis on Website

These are the five changing images that come onto the homepage for Taylor Swift’s official site. This is the beginning of her ‘new’ look. We can still see influence from the theme of the photographers that suggest the country-western genre. She is trying to take on a more contemporary look that matches her new album. The ‘red’ is also very modern and the connotations are more sensual then what she is usually exposed to. She seems more grown up then how she has been represented in the past albums, the title is associated with love, lust and passion. This shows that she is growing with her audience and maybe she is trying to get a  wider view by appealing to the male gaze, she is doing this by looking more glamorous/stylish. This could suggest a slight change in her music and the fact that she wants people to recognise her as and artist more seriously.

In our music video we want to keep our girly theme Taylor exudes as well as taking on this contemporary style within her genre of music.

Although Taylor is exploring new avenues she has still shown in more than one way that she is keeping her originality by not changing her image too dramatically; for example she still has her blonde hair although it is straighter. She has also kept the ‘Taylor Swift’ logo that has become a recognised brand.

By Jade Delaney

Analysis on Artist Style

In these slides I have looked into the conventions of the kinds of artists in our genre. By doing this it can help me consider what I have found and use it in my future work.

Inspriration- Official Lyrics Video

This is the style of music video that we would like to take inspiration from. We like the idea of a sketch book and it being very girly.