Analysis on Artist Website Homepage

Analysis on Website

These are the five changing images that come onto the homepage for Taylor Swift’s official site. This is the beginning of her ‘new’ look. We can still see influence from the theme of the photographers that suggest the country-western genre. She is trying to take on a more contemporary look that matches her new album. The ‘red’ is also very modern and the connotations are more sensual then what she is usually exposed to. She seems more grown up then how she has been represented in the past albums, the title is associated with love, lust and passion. This shows that she is growing with her audience and maybe she is trying to get a  wider view by appealing to the male gaze, she is doing this by looking more glamorous/stylish. This could suggest a slight change in her music and the fact that she wants people to recognise her as and artist more seriously.

In our music video we want to keep our girly theme Taylor exudes as well as taking on this contemporary style within her genre of music.

Although Taylor is exploring new avenues she has still shown in more than one way that she is keeping her originality by not changing her image too dramatically; for example she still has her blonde hair although it is straighter. She has also kept the ‘Taylor Swift’ logo that has become a recognised brand.

By Jade Delaney