Voice Notes Evaluation Question 3

Tuesday, 29 January 2013

Research Into Companies And Institutions (Big Machine)


The recording label that supports Taylor Swift is Big Machine Label Group. They are the sponsors that help country artists like Taylor Swift make the right decisions in order to reach a target audience and be successful.


They help new artists that want to be successful in the music industry do everything possible to make that happen. They have a team of people that help in the decision making to make the right choices. The most important thing is to find out who their target audience is, once they have done that they can tailor everything that Taylor Swift represents in order to match it to what her audience wants. This can be anything from costume to makeup. The team of people are basically in charge of all the research and planning before the music video is produced so they can make sure they target her audience in every way possible by meeting to their needs of entertainment.
 
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