Evaluation Question One- Use Of Conventions

When comparing our music video to Taylor Swift's '22' you can see where we have used the conventions within the genre of country pop in our music video through the similarities we have. This is because of the choices we made to fit the genre. Below you can see that although Taylor Swift isn't in the traditional studio for her performance shots we can see they are similar to the shots we have. This is because sequences of close, mid and long shots have been used. A majority of them have been close ups and mid shots so you can reflect the emotions of the performer clearly so the viewers can see this. We have done this for the same purpose. This is a generic convention of most music video's but is especially noticeable in county pop music and in particular Taylor Swift's music video's.