The second evaluation question is, 'How effective is the combination of your main product and ancillary task'. When beginning to answer this question I want to go back to the start of this project and what we had researched that later on influenced the decisions we made. After seeing this You Tube video below we gathered great inspiration from this stop frame animation. We also began to research into our audience and the genre, we decided that we wanted our character to be fun loving because of the audience we were trying to connect with. We wanted to portray the performers personality in both the music video and in the ancillary task.
After thinking along these lines we thought, how would we connect our ancillary tasks in a way that they match both the video and the personality we are trying to portray, at the same time appealing to our audience within the genre. This is when we had to bring in our own experiences of what we might like because we are the likely target audience of our music video. I thought of the layout and how we could make it feminine and fun at the same time.
This is when what we had seen previously in our research would then help us to decide on a style that would fit our ancillary task and our music video together. We liked the idea of how the video below looked like a scarp book and then we decided to look at laying out the digi pack in this way. This would mean that it looked feminine (girly), it wouldn't be serious and it would hopefully reflect the personality of artist we were advertising.
We tried to incorporate this idea of scrap book in the music video when we filmed on the green screen and then added a crumpled lined paper background. However after looking back at the footage and seeing that it wasn't always in focus we then had the decision to re-film. We decided then that we didn't feel like it fitted with the genre and it would be better to re-film the performance shots in the studio. Although this din't work for us I feel like it was a good learning step for us. It made us think about our genre more and we decided that we needed to consider it more when we went on shoots.
We managed to learn a lot from experimenting with the green screen and we realised we didn't need to change the background in order to connect the video to the theme of our ancillary tasks. We decided that we would do a shoot were the performer was wearing the same outfit in the music video. This connected the three together and we were then able to work on a solid foundation of then continuing the fun loving theme.
Click To See Digi Pack Post Compared To Inspiration
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