Analysis on Artist Website Homepage

Analysis on Website

These are the five changing images that come onto the homepage for Taylor Swift’s official site. This is the beginning of her ‘new’ look. We can still see influence from the theme of the photographers that suggest the country-western genre. She is trying to take on a more contemporary look that matches her new album. The ‘red’ is also very modern and the connotations are more sensual then what she is usually exposed to. She seems more grown up then how she has been represented in the past albums, the title is associated with love, lust and passion. This shows that she is growing with her audience and maybe she is trying to get a  wider view by appealing to the male gaze, she is doing this by looking more glamorous/stylish. This could suggest a slight change in her music and the fact that she wants people to recognise her as and artist more seriously.

In our music video we want to keep our girly theme Taylor exudes as well as taking on this contemporary style within her genre of music.

Although Taylor is exploring new avenues she has still shown in more than one way that she is keeping her originality by not changing her image too dramatically; for example she still has her blonde hair although it is straighter. She has also kept the ‘Taylor Swift’ logo that has become a recognised brand.

By Jade Delaney

Analysis on Artist Style

In these slides I have looked into the conventions of the kinds of artists in our genre. By doing this it can help me consider what I have found and use it in my future work.

Inspriration- Official Lyrics Video

This is the style of music video that we would like to take inspiration from. We like the idea of a sketch book and it being very girly.

Analysis on Artists CD Covers

This is an analysis on how Taylor Swifts albums have changed over the years to fit her changing style.

Study On Andrew Goodwin Media Theorist

'Music video's are simply an extension of the lyrics' Andrew Goodwin

How far do I agree with this statement?
I agree with Andrew Goodwin's statement because when watching a music video certain aspects like mise en scene add to the lyrics. This enhances the experience of listening to the song. The lyrics of a song can be interpreted differently like a book being made into a film, people have different ways of approaching this. Some music video's can be very expressive and literal in the message they are trying to portray. For example if the lyrics had to say 'arguing with you on the phone' that's what you'd see the actors doing in the video. However others can be open to interpretation with the footage not having much connection at all to the lyrics. An example of a non-literal music video is Fatboy Slim's 'Praise him' which as no connection between the video and the lyrics, it is something completely the opposite. Sometimes music video's like Bruno Mars' 'Lazy Song' which uses both types of ways to approach a music video both literal and non-literal can be a good mix. All of these things make the experience of listening to the music better, therefore I agree with with Andrew Goodwin's statement on music video's.
By Jade Delaney

Voki Target Audience

By Jade Delaney

Target Audience

This is a questionnaire that we have put out to try and get feedback on who our target audience is.
By Jade Delaney